!Problem
75% of riders wander to find their ride, all rely on phone calls, and 80%+ want guided pickup spots.
→Approach
Personas for tech park commuters, mall visitors, airport travellers and first-time riders. Strategy shift from passive map pins to active pickup coordination.
✓Outcome
AI-powered Smart Pickup Spots with compass navigation and proximity haptics; a Pickup Intelligence Graph as a data moat; Bengaluru pilot GTM. Metrics: pickup success rate, calls per pickup, cancellation rate.
Key frameworks
PersonasRICEAI/Data MoatGTMSuccess Metrics