!Problem
Dates, transport tiers, group size and dynamic pricing on one page create decision paralysis.
→Approach
Walked the full flow from listing to checkout and scored each issue in a usability matrix: cluttered package options, tiny guest counters, a pickup map users must decode, and dead-end error pop-ups.
✓Outcome
A step-wise configuration wizard, larger tap targets, address validation for free pickup, and contextual error guidance to reduce cart abandonment.
Key frameworksHick's LawFitts's LawError RecoveryMobile UX