!Problem
Value shoppers worry that what arrives will not match what they saw, and price alone no longer wins them back.
→Approach
Diagnosed trust breaks across choose, pay, receive and resolve, and designed a verified-value promise with an interactive deck.
✓Outcome
A reliability-first strategy with a phased plan and metrics, plus clickable prototypes of the promise.
Key frameworksProduct RescueStrategyTrustPrototype