!Problem
First-time investors fear jargon and loss; Tatkal bookers have seconds to act and no room for a failed payment.
→Approach
Built a persona for each user, mapped their moments of doubt and designed both flows end to end.
✓Outcome
Clickable prototypes: a first ₹500 SIP and a Tatkal booking that survives a failed payment.
Key frameworksPersonasOnboardingTime PressurePrototype