CASE 07

OYO: Two Journeys, Guest and Owner

One smooth OYO for the guest who books and the owner who lists

Travel marketplace
!Problem

The owner listing flow accepts junk data, hides the minimum 6 rooms rule and ends with a "Welcome Aboard" screen after which the listing disappears.

→Approach

Manual walkthrough of the live app with personal data redacted; 11 owner issues mapped to heuristics and Jakob, Hick, Fitts and Peak-End; guest booking issues added in v3.

✓Outcome

P1: save reliably and validate every input (address, KYC, OTP). Clickable prototype for both journeys, with listing completion and drop-off by step as the metrics.

Key frameworksHeuristicsPeak-End RuleKYCPrototypeMetrics

Full case study

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More documents and links

  • Detailed report (final)PDF · 23 pagesOpenDownload
  • Earlier 9-page briefPDF · 9 pagesOpenDownload
  • Earlier detailed reportPDF · 19 pagesOpenDownload
  • Interactive case studyClickable prototypeOpen
  • 10-page interactive (v3)Clickable prototypeOpen
  • Booking & listing prototypeClickable prototypeOpen
  • oyo-varun-v3.netlify.appLive siteOpen
  • Claude artifact: OYO Two JourneysClaude artifactOpen