CASE 15

LimeRoad: Improve and Integrate, Don't Relaunch

Fashion e-commerce with V-Mart

Fashion e-commerce
!Problem

Returns and fit problems eat fashion margins; a relaunch would repeat them.

→Approach

Fix fashion purchases first, then connect to V-Mart stock.

✓Outcome

A phased plan that scales only if fit and return metrics hold.

Key frameworksProduct RescueIntegrationUnit Economics

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