CASE 14

Koo: A Place Where Questions Get Answered

Not a Twitter for India

Social, Indian languages
!Problem

A general social network in Indian languages could not hold attention.

→Approach

Picked one language and one high-value job: a Kannada crop Q&A community for farmers, with partners.

✓Outcome

A niche community plan with a validation quarter and metrics for answered questions and return visits.

Key frameworksProduct RescueVernacularCommunity

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