CASE 13

BYJU'S: Prove Learning First

Small and honest restart after insolvency

EdTech
!Problem

Parents lost trust after aggressive selling and insolvency; a relaunch has to earn it back.

→Approach

Narrowed scope to one grade and subject and designed a diagnostic-led Class 7 maths offer with transparent pricing.

✓Outcome

A restart validated over one quarter that proves learning before selling.

Key frameworksProduct RescueTrustPricingValidation

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